Weekly Digest, News About Major Product Analytics Vendors and a Curated list of PEx Tools

👋 Hello everyone!

Welcome back to ProductNumbers, your dedicated newsletter for everything related to Product Experiments 🧪 and Analytics 📊. A special welcome to our new subscribers—we’re thrilled to have you with us! 🎉

As we kick off September, we’ve gathered the latest insights and updates that will keep you at the forefront of the industry. This issue is packed with exciting developments from Mixpanel and Amplitude, top job opportunities, and a spotlight on the best product experimentation tools. 🔍 Plus, don’t miss our new R&D section, where we selected for you some very informative research articles🧠

Let’s dive in! 🚀

🤳 Our Picks

Highlights if you only have 2 minutes:

1/ Becoming a Product Detective: The Practice and Promise of Product Analytics by Forrester.
This insightful article explores the evolving role of product analytics in today's business environment. It explains how organisations can leverage data to understand user behaviour, identify trends, and make informed decisions that drive product success. The piece also emphasizes the importance of a detective-like mindset in uncovering the stories hidden within data, helping teams optimise their product strategies. Learn more >>

2/ Amplitude Brings the Power of Product Analytics to Snowflake AI Data Cloud.
Amplitude's recent announcement highlights the integration of its powerful product analytics capabilities with the Snowflake AI Data Cloud. This partnership allows companies to combine deep product insights with advanced data management and AI tools, enabling more informed decision-making and fostering innovation. Learn more >>

3/ PostHog Major Changelogs: SOC 2 Type 2 Compliance, Core Web Vitals Tracking, and Data Warehouse GA.
PostHog has rolled out several key updates. They achieved SOC 2 Type 2 compliance, reassuring larger organisations of their ability to handle data safely and responsibly. Additionally, they've introduced Core Web Vitals tracking with a new dashboard template, allowing users to easily monitor key performance metrics that affect user experience. Finally, PostHog's data warehouse has moved out of beta, now generally available with pre-built connectors for platforms like Stripe, HubSpot, and Zendesk, making it easier than ever to analyse and use your data. Learn more >>

4/ Mixpanel Achieves Google Cloud Ready - BigQuery Designation.
Mixpanel has been officially recognized with the Google Cloud Ready - BigQuery designation. This recognition certifies Mixpanel’s seamless integration with Google’s BigQuery, ensuring users can easily and effectively analyse their data across platforms. Learn more >>

🛠️ Top Tools

In this newsletter issue, we're focusing on product experimentation tools. Below is a curated list of some of the top tools available.

• Optimizely - A leading experimentation platform that allows you to test and personalize experiences across web, mobile, and other connected devices. Learn more >>

• VWO (Visual Website Optimizer) - A powerful A/B testing and conversion optimization platform that helps you track visitor behaviour and optimize user experiences. Learn more >>

• LaunchDarkly - A feature management platform that allows teams to test and control features in real-time, ensuring that new features can be rolled out or rolled back seamlessly. Learn more >>

• Split.io - A feature experimentation platform that allows you to make data-driven decisions by controlling the rollout of new features and running experiments to understand their impact. Learn more >>

• Amplitude Experiment - A comprehensive experimentation tool that integrates with product analytics, allowing teams to understand the impact of product changes and optimize them based on user behavior. Learn more >>

• AB Tasty - An all-in-one experimentation platform that offers A/B testing, multivariate testing, and personalization features to optimize user experiences across digital touchpoints. Learn more >>

💼 Jobs

Current job opportunities available

• Senior Analyst, Product Analytics at Fandom. Learn more >>
  💼 Fandom is a leading platform for fan communities, offering a collaborative space for fans to engage with their favorite content.
  🎓 The role requires strong analytical skills to interpret data and provide actionable insights for product development.
  🌍 You'll work with cross-functional teams to enhance user experience across Fandom's platforms.
  💰 Benefits include a comprehensive healthcare package, flexible working hours, and opportunities for professional growth.
  📈 The position offers the chance to work with a passionate community of users and contribute to product strategy.
  🏅 University degree in a related field and experience with analytics tools like Google Analytics and SQL are required.
  🧠 Desired skills include problem-solving, data interpretation, and effective communication.
  ⏱ Comfortable working in a dynamic and fast-paced environment.
  

• Senior Data Analytics Engineer at Checkout.com. Learn more >>
  💼 Checkout.com is a leading global payment solutions provider, enabling businesses to accept payments online.
  🛠 The role involves building and maintaining robust data pipelines, ensuring data quality, and supporting analytics infrastructure.
  🌍 You'll collaborate with various teams to drive data-driven decision-making and optimize payment processes.
  💰 Benefits include competitive salary, flexible working options, and a comprehensive benefits package.
  📈 Opportunity to work with cutting-edge technology in the fintech industry and contribute to innovative payment solutions.
  🏅 Strong background in data engineering, SQL, Python, and cloud platforms like AWS is required.
  🧠 Desired skills include analytical thinking, problem-solving, and the ability to work in a collaborative environment.
  ⏱ Comfortable working in a fast-paced, innovative company that values continuous learning.
  

• Product Analytics Manager at GoCardless. Learn more >>
  💼 GoCardless is a leading fintech company specializing in recurring payments.
  📊 The role involves driving insights that shape product strategy, working closely with various teams to implement data-driven decisions.
  🌍 You'll lead a team of analysts and collaborate with product managers to optimize payment solutions for customers.
  💰 Benefits include a competitive salary, flexible working conditions, and opportunities for career advancement.
  📈 The position offers the chance to influence product direction and work with a dynamic, growing team in the fintech sector.
  🏅 Experience in product analytics, SQL, and data visualization tools like Looker is required.
  🧠 Desired skills include leadership, strategic thinking, and effective communication.
  ⏱ Comfortable working in a fast-paced environment with a focus on innovation and customer satisfaction.
  

• Manager, Product Analytics at Jobber. Learn more >>
  💼 Jobber is a software company that provides business management tools for home service companies.
  🎮 The role involves leading a team of analysts to support product development through data-driven insights and recommendations.
  🌍 You'll work closely with product managers to optimize user experience and drive product success.
  💰 Benefits include a competitive salary, remote working options, and a supportive work environment.
  📈 Opportunity to work in a collaborative team and contribute to the growth of an innovative SaaS company.
  🏅 Experience in product analytics, SQL, and data visualization tools is required.
  🧠 Desired skills include leadership, strategic thinking, and the ability to translate data into actionable insights.
  ⏱ Comfortable working in a dynamic environment focused on continuous improvement and customer success.
  

• Digital Product Analyst - 3-Month Contract at a Retail Client. Learn more >>
  💼 Opportunity for a Digital Product Analyst in a leading retail company, with primarily remote work.
  🎮 The role involves supporting the product team with data-led decisions, focusing on customer journey and actionable insights.
  📊 Required skills include Google Analytics, SQL, R/Python, stakeholder management, and product analysis.
  💰 The position offers a contract role with a competitive salary and benefits.
  🌍 Work closely with cross-functional teams to optimize digital products and improve customer experience.
  🏅 Experience in digital analytics, product management, and data visualization tools is required.
  🧠 Desired skills include problem-solving, analytical thinking, and effective communication.
  ⏱ Comfortable working in a fast-paced, adaptable environment.
  

• Senior Product Manager - Analytics Tagging Implementation at Sainsbury's. Learn more >>
  💼 Sainsbury's is one of the UK's largest supermarket chains, focusing on providing high-quality products and services.
  📊 The role involves managing the end-to-end process of tagging and tracking across digital platforms to ensure accurate data collection and reporting.
  🌍 You'll collaborate with product teams, developers, and analysts to implement and maintain analytics tagging strategies.
  💰 Benefits include a competitive salary, flexible working arrangements, and a comprehensive benefits package.
  📈 Opportunity to work on large-scale projects and contribute to the data-driven decision-making process at Sainsbury's.
  🏅 Experience in analytics tagging, Google Analytics, and project management is required.
  🧠 Desired skills include strategic thinking, attention to detail, and strong communication abilities.
  ⏱ Comfortable working in a large, complex organization with a focus on delivering high-quality digital experiences.

🧪 R&D

Exploring the latest in research and development.

1/ Leveraging Data Analytics for Product Decision-Making
This article discusses how data analytics can be used to enhance decision-making in product development. It explores various analytical techniques and their applications in optimising product strategies, helping organisations make more informed and data-driven decisions. Learn more >>

2/ AI and Product Management: A Theoretical Overview from Idea to Market
This paper provides a theoretical overview of how artificial intelligence (AI) can be integrated into product management processes, from the initial idea generation to bringing the product to market. It discusses the potential benefits of AI in enhancing decision-making, speeding up time-to-market, and improving product performance through data-driven insights. Learn more >>

3/ Understanding the Relationship Between Marketing Analytics, Customer Agility, and Customer Satisfaction: A Longitudinal Perspective
This article, published in The Journal of Retailing and Consumer Services, explores how marketing analytics influence customer agility and satisfaction over time. It provides a longitudinal analysis of the interplay between these factors, offering valuable insights for companies looking to enhance customer experiences through data-driven marketing strategies. Learn more >>

Thank you for joining us for this week's edition of ProductNumbers! We hope you found the updates and insights useful.

Stay tuned for next week's update, and remember—just like many aspects of business, product success is a numbers game! 📦📈