Spotify Joins the Product Analytics Party 🥳🎉

++ A selection of fantastic, handpicked Google Analytics (GA4) training courses.

September 20, 2023

Hey, hey! What's up? It's your buddy, Product Bobs, again, the go-to for all your Product Analytics needs.

A warm welcome to all the awesome new users who hopped on board last week. We're stoked to have you here, seriously!

There are some exciting updates for you Product folks regarding A/B testing and many Google Analytics Training opportunities as well. We hope this will get you fired up, because we sure are. Let’s do this! 

🤳 Our Picks

Highlights if you've only got 2 minutes

1/ Spotify introduces a new product to help software development teams with A/B testing. The new product called “Confidence” is designed to make it easy for teams to set up, run, coordinate and analyse their own user tests so they can quickly optimize their ideas.

Confidence is designed to help software development teams whether they have outgrown their current testing platform or are looking for a quick and easy way to get started with A/B testing. More details can be found here (link)

2/ YouTube will launch thumbnail A/B split testing for creators. The feature has been one of the most requested by YouTubers. The new “Test & Compare” tool is built right into the platform and allows creators to test out up to three thumbnail options. It tracks the performance of a video based on which thumbnail is displayed for viewers and then automatically selects the one driving the most views. According to YouTube, it has been testing this feature with a select few hundred YouTubers for the past few months. For more information, click on this (link)

🎓 Learn

The hottest trainings

We’ve selected a few worthy avenues for Google Analytics Training. Be sure to check them out if you want to learn more.

Google Analytics for Beginners - by Analytics Academy

This course shows new users how to create an account, implement tracking code, and set up data filters. You will also learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. This course will also demonstrate how to analyse basic Audience, Acquisition, and Behaviour reports, and set up goals and campaign tracking.

This course is designed for everyone looking to start a career in Digital marketing Analytics, whether it’s bloggers or individuals working in a corporation. This course is designed in a way that even a beginner, with no previous background in this field, will be able to understand easily, and will be able to take their content to a much more advanced level by learning the skills needed to analyse their website performance and visitors. 

This course is designed for those looking to become Google Analytics expert. This beginner-level free Google analytics course offers a comprehensive overview of Google Analytics which includes setting up an account, tracking metrics for boosting traffic and sales, and monitoring the performance of social media and marketing campaigns. This course also awards a certificate on completion which can be shown to prospective employers and on your professional network.

The overwhelming amount of data in your google analytics accounts can be intimidating, and you may not know how to make use of that data even if you understand it. Hence, this course will teach you how to make use of insights from Google Analytics to make data-driven marketing decisions. This approach will eliminate the time-consuming guesswork, so that you can evaluate the numbers, decide on an evidence-based strategy, and execute more efficiently.

Advanced Google Analytics - by Analytics Academy:

This course guides you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

Google Analytics 4 Essential Training - by LinkedIn Learning:

This course explains how to use Google Analytics to measure traffic, conversions, ad performance, and ROI, and to identify how people use your website. Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to obtain insights from the vast array of data available—from averages and segments to trends and context.

Analytics Essentials - by LovesData:

In this course, you’ll learn how to navigate your reports, understand important terminology, measure conversions, and more. The instructor for this course has been working with Google Analytics for over 12 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google. As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and your marketing.

From understanding user demographics to creating the perfect dashboard, every lesson in this course is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business. Key lessons include how to set custom goals based on visitor behaviour, use segments and content groups to understand your users, and track campaigns and search terms for insight into traffic sources.

💼 Jobs

Current job opportunities available

Check out Product Bobs job board for more jobs here. Post a job for free if you're looking to hire for Product and User Analytics related roles.

💼 Gigs

Freelancing opportunities

It's exciting to see that more and more companies are becoming interested in implementing Product Analytics. They're even submitting gigs for freelancers to help them integrate tools like Mixpanel, Amplitude, and PostHog into their stacks. If you're interested, here's a collection of gigs that are currently open for implementation (just remember that the gigs are temporary and get taken down once they're fulfilled).